There’s plenty going on in the global beauty world, what with emerging digital brands disrupting the traditional retail scene and Japanese skincare sharing the spotlight once more with its Korean counterpart.
Joining the fight now is the Singapore beauty brand. Long eclipsed by bigger international names, the local makeup and skin scene has heated up, with a handful earning worldwide fame, and others incorporating headline-grabbing technology. Ahead, we pick Singapore beauty brands you need on your radar.
We’ve met founder Lily Kew twice now, and we’re always taken aback by her flawless complexion and toned physique that shaves off more than a decade off her 49 years. Lily’s adolescence and adulthood was fettered by acne problems, that were only resolved when she made her own natural beauty products. Today, Kew Organics has far expanded and has a devoted clientele to its comprehensive and targeted menu of organic and result-driven skincare products. Make no mistake: These organic formulations are still efficacious and contain the necessary actives to target skin issues like acne.