[vc_row][vc_column][vc_column_text]The most important part of a product’s packaging, yet it’s something oft-overlooked by most of us, is how it protects a product’s ingredients from the environment. In other words, it’s the period of effectiveness of a product with respect to its packaging. So, really, does packaging enhance or damage the product’s efficacy? 
Many formulations with inappropriate packaging deteriorate quickly when opened. Their active ingredients also disintegrate due to a change in composition. As a result, they become weak and ineffective in a short period of time; way before their shelf life expires. In short, the market lacks effective, high-performance and water-based clean beauty products which deliver long lasting results. This propelled me to launch Kew Organics skincare line bottled in Miron violet glass to fill in the gaps. [/vc_column_text][vc_column_text]The Science of Miron Violet Glass [/vc_column_text][vc_single_image image="11485" img_size="full" alignment="center"][vc_column_text]

Miron Violet Glass

 
I chose Miron violet glass to preserve the organic goodness because it is a unique biophotonic glass packaging perfect for natural products. Its unique properties protect products from the harmful effects of light, increase their shelf life, protect and revitalize their potency. Water, for example, has been kept fresh in violet Miron glasses for over three years without any artificial preservation techniques being applied. Comparable packaging materials, on the other hand, lack the ability to do so, leading to decomposition. Many studies have been performed to test its efficacy.[/vc_column_text][vc_column_text]How Does This Work? [/vc_column_text][vc_column_text]Here’s the stinky tomato test; a cherry tomato was stored in a clear glass (left) and another in a Miron glass (right) at room temperature near sunlight for seven months. The one in the clear glass decomposed and turned moldy, while the one in the Miron violet glass, as you guessed it, looked just as fresh as it did on day one! Wow![/vc_column_text][vc_single_image image="11486" img_size="full" alignment="center"][vc_column_text]

The Stinky Tomato Test

 
The Benefits of Miron Violet Glass 
 
Let’s dive deeper to discover the benefits of Miron violet glass, an invention used since ancient times to store valuable medicine and keep healing essences fresh.
 

• Protects against decomposition
• Preservation of bioactive constituents and health benefits
• Protects the formulas from light, making them very stable with optimal efficacy 
• Allows penetration of violet, UVA and infrared light to reduce the rate of oxidation
• Protects from air and heat
• Increases the potency of stored ingredients
• Inhibits chemical damage and changes in molecular structure
• Sustainable, eco-friendly and 100% recyclable
• Violet spectral range (720 – 770 Bio Herz) permanently activates and enhances the life-force of the molecules of the active ingredients through its biophotonic effect

[/vc_column_text][vc_column_text]Every Kew Organics Product is Uniquely Encased in Miron Violet Glass[/vc_column_text][vc_single_image image="9842" img_size="full" alignment="center"][vc_column_text]

Kew Organics Uses The Highest Grade European Miron Violet Glass

 
All our products are organic, non-GMO, vegan, free from harmful chemicals, parabens and nasties. Every product contains only precious organic ingredients and premium active ingredients. Hence, they are all bottled in Miron violet glass and airtight pumps as these are excellent to keep the formulas’ potency and purity in an optimal condition, and ensure we deliver the highest grade products and facials to our customers at all times. 
We’re here, not to improve, but to transform skin. Your face has finally found a ‘home’. 
So wait no more; kickstart your clean beauty journey with us to own clear, healthy and makeup-free skin, and look younger than your biological age as you grow older. [/vc_column_text][vc_single_image image="11487"][/vc_column][/vc_row]