Our Story

Lily Kew

Lily, a CIDESCO-trained beauty expert and entrepreneur with over 20 years of experience, blends organic ingredients and cutting-edge technology to provide permanent solutions for skin issues. Guided by her robust knowledge in natural and organic ingredients through her own skin transformation and through training with skincare experts in North America and Europe, Lily's unique approach to skincare is grounded in offering pro-ageing support for the skin without sensitizing it. Working with leading organic skincare formulation labs, Lily's organic and natural formulations has garnered many awards with Made With Passion as the highest attainable glory thus far. Lily is also the winner of the Women Entrepreneur Award and Spirit of Enterprise Award. Well sought after by the media, Lily is leading the way for a new era of pro-ageing organic skincare that works intuitively with your body—not against it.