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Role of Beauty Treatments in Empowering Women

by admin 16 Mar 2022
Women have always been criticized for being themselves. They are always expected to be the best daughter, best wife, best mother, best sister, and more, but never the better version of themselves. Women are always dragged down for making a choice, no matter what they choose. The same happens when a woman chooses to look her best and invests in her beauty.  Beauty makes a woman feel confident and empowered. People feel encouraged and celebrated when they look good. Then why are women being judged when they simply want to be their best natural self? Because, often, society feels threatened by a powerful woman.  There is clear evidence in history that any woman who fails to stand by society’s portrayal of ideal women is declared a witch. While flaws are natural and must be embraced, there is nothing bad about desiring to be a better version of oneself.  And this is what beauty treatments are meant for. Beauty need not be connected to makeup as it can be achieved through having clear, healthy, and makeup-free skin.  Kew Organics focuses on imparting to you the right knowledge on how to take care of your skin, and help you regain your self-esteem and confidence by providing you with high performance, results-oriented, innovative, clean, vegan. safe, quality, and certified organic skincare.

Beauty has Always been Confident

Do you remember the feeling as you step out of the spa after a facial? Don’t you feel you want to flaunt your clean and clear skin? That’s confidence!  Taking out time for your beauty care and getting the expected results can instantly boost your self-belief. The way you perceive yourself plays a significant role in your success. It affects your decisions and ultimately the outcomes. When you feel your best, you actually become your best self.  Your beauty is directly related to your confidence and the latter puts a direct impact on your self-worth which is a significant determiner of your success. Hence, when you go for a facial, apparently, you are investing in your self-worth.

Beauty Empowers

Empowerment is to have the encouragement to do anything you so desire.  This is exactly what a beauty treatment can do for you.  Our flaws often hinder our capacities because they directly influence our thoughts, confidence, and self-worth. Kew Organics wants you to feel your best. That is why we offer advanced bespoke organic treatments that can help you to achieve clear, healthy, and makeup-free skin, and make you feel empowered enough to achieve what you desire. In fact, the very first step to choosing to look beautiful and investing your time and money in your beauty is women empowerment itself.

Beauty is All About You

Another misconception about beauty treatment is that they are meant for validating the beauty standards set by society. However, the truth is,  beauty is all about your choice of looking your best self, healthier, more confident, and beautiful.   Kew Organics, with a repertoire of bespoke treatments, give you complete freedom to choose your definition of beautiful. Is it a fresh, youthful-looking complexion, or naturally glowing skin? Be beautiful and confident in your own way! 

Imagining a Gender-Equal World

A world free of bias, stereotypes, and discrimination. A world that is diverse, equitable, and inclusive. A world where difference is valued and celebrated. Whether deliberate or unconscious, the bias makes it difficult for women to move ahead. Knowing that bias exists isn’t enough, action is needed to level the playing field. Individually, we're all responsible for our own thoughts and actions - all day, every day. We can break the bias in our communities, in our workplaces, in our schools, colleges, and universities.

Kew Organics - Empowered Women, Empower Women

In an interview with Society A, Lily Kew, the founder of Kew Organics demonstrates how she broke the bias. Society A: What % of your workforce are female? What are their profiles like on age range? Lily Kew:  99% : 1% / Averagely <30 - >50 Society A: How do you ensure that you give equal opportunity to men and women at your company? Lily Kew: Our recruitment is based on the candidate's drive and experiences for the job match. Thus, we will not look at gender as our top considerations. In fact, I am always open to having more opposite gender for a female dominating industry. Society A: Is important that you work with fair-trade vendors/partners in your production line? Lily Kew: Definitely. We support and aim to achieve sustainable and equitable trade relationships. In fact, it's one of Kew Organics aims to improve the lives of women / society in need. A great example will be our collaboration with Free Set for one of the gift items - an organization that saved many sex workers whom taken from homes in villages and communities across West Bengal. Society A: How important is gender equality to you today? Lily Kew: I think equal opportunities should be given based on one’s passion and capabilities with no other coloured lens to influence our perceptions on such stereotypes. It should not be framed that certain gender or age group is better in performing or can do the roles better. For example if men cannot perform, the maternal roles of a mother or a woman cannot think logically without emotions in a business world context. When in fact, some men are taking up the role as a penguin dad to be so involved in taking care of their kid/s’ growing stages since birth and some women who are running high-flyer positions in some big organizations not forgetting they too need to juggle between their job and family at the same time. Society A: What TheBias (eg. stepping out of the conventional ideas/expectations society has on women) mean to you? Lily Kew: It is certainly a good move on this year’s theme stepping away from discernments and stereotypes to delude the perceptions. We should learn to see things at different angles and embrace the acceptance in each other’s perfections and imperfections. Therefore, our differences will be valued and appreciated.  In addition, it also pushes us to unleash our potential and strength. which otherwise we may not know we possess.  Taking my own experiences for example, while many perceive woman from 40’s onwards should enjoy their lives or plan for retirement since they will be heading towards their golden years.  But I took the road less traveled - I launched Kew Organics, my organic beauty business, at 43 and grow the brand from a humble HDB abode estate to 4 outlets, 1 franchise concept store, 2 counters including Society A and Tang Plaza, 3 omni platforms today, each with customised bespoke facial treatments and product ranges catered to meet the skin needs of different target audiences. At the same time, I gave birth to 2 children at aged 45 and 48.   Society A: Please leave an affirmation/reminder that you'd like to share with other women Lily Kew: Don’t be dismayed or swayed by the naysayers. Be strong in your faith, listen to your inner voice, have trust and confidence in yourself and believe you can do it to TheBias. One bias that we would like to see changed is that women need to put on makeup to look attractive. Women have it drilled into them from a young age, to be successful, from dating to job interviews to forming friendships with other popular girls, they need to be pretty.  However, at Kew Organics, we believe that you can look beautiful with bare, makeup-free skin.  Combining organic skincare products with non-invasive aesthetic beauty equipment, Kew Organics promises the results of clear, healthy, and youthful skin, without going under the knife. Dual Facelift Ageless Booster from Kew Organics Needle-less Rejuv collection - an evolutionary formulation that marries both medical-grade peptides and organic ingredients to give superior efficacy results. This booster mimics Botulinum Toxin which emits paralyzing messages to the muscles to inhibit muscular contractions, strengthen facial muscles, level up collagen-l and adipose synthesis.  “ I want to experience the sens of liberty - wake up feeling confident without going through the whole makeup ordeal. I didn't want people to go through what I did. There is no need to wear makeup anymore.”       - Lily Kew Using fair trade certified organic ingredients that are 100% certified organic, vegan, natural, and plant-derived, Kew Organics’ facial products are also free from artificial fragrances, petroleum by-products, and parabens. To preserve the freshness of the organic active ingredients, skin formulations are also packaged in Miron Violet Glass, which activates and energizes content molecules 24/7. So, what bias would you like to see changed?TheBias
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